Versus Pharma

Project: Corporate branding

The Brief:
Design a new pharmaceutical brand for VERSUS Pharma that will differentiate from the competitive brand.

The Solution:
The name of the pharmacy was thought starting from the word happiness, and the whole strategy of the brand was built on 3 fundamental values: empathy, passion, and perseverance. The Hapiens brand has developed around these values, meaning it is empathetic, optimistic, but rigorous, with a strong work ethic and a professional responsibility.
The visual identity of the brand is playful and positive, the graphic materials being built from one-line drawings and animations. Even the brand’s logo has been thought of in a playful way, the letter H being “humanized” with a smile and two eyes, that are winking when animated.