Brand: Cheese slices
Project: Package redesign
Hochland Romania is the most important player on the local cheese market. Being present for more than 20 years in Romania, the brand has become known and highly appreciated for the manufacture of dairy products and cheese.
The main objective of the brief was to redesign the cheese slices packaging design to gain more shelf impact and generate taste appeal.
We designed the package starting from the Hochland brand cues and continued with a fun approach by using playful fonts and illustrations. The generous see-through window in a heart shape is the hero of the pack.