Raftul Bunicii
Client: Goodmills Romania
Brand: Raftul Bunicii
Project: Packaging redesign
The Brief:
GoodMills Romania is a part of Europe’s largest milling group, which owns 25 mills in 7 countries and serves more than 200 million consumers each day.
Raftul Bunicii products range needed a packaging design fine tuning to communicate better the brand values and to extend the portfolio.
The Solution:
Our strategy was built around the emotional love & care territory in which the brand is actively performing. We added more color coding to the packages, together with love & care visual cues. The logo was slightly emphasized to make it more eye-catching, while the granny and baked goods were optimized for better visibility and recognition.
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