Client: Pungescu

Project: Packaging design

The Brief:
Pungescu is a market leader in Romania in the production of biodegradable bags. Our task was to create a packaging design for hygienic bag boxes for puppies.


The Solution:
We developed a visual identity infused with emotion, keeping in mind that the dog owners who buy biodegradable products are educated people and very attentive to their pets. The creative concept was designed on craft paper, in a playful manner, and we made sure that one of the rational benefits (biodegradable) is visible on the front of the packaging.