Project: Packaging design
The Calipso company is an innovative beverage producer that has been operating in the Romanian market for over 30 years.
The company is launching a new brand of aloe vera drink in Romania and we were responsible for creating the packaging design.
After conducting a competition audit, we decided to create the packaging design with a focus on the product’s main ingredients. We kept a simple architecture on the front of pack for increased visibility using the brand logo as a spotlight element.