Project: Corporate branding
Design a new pharmaceutical brand for VERSUS Pharma that will differentiate from the competitive brand.
The name of the pharmacy was thought starting from the word happiness, and the whole strategy of the brand was built on 3 fundamental values: empathy, passion, and perseverance. The Hapiens brand has developed around these values, meaning it is empathetic, optimistic, but rigorous, with a strong work ethic and a professional responsibility.
The visual identity of the brand is playful and positive, the graphic materials being built from one-line drawings and animations. Even the brand’s logo has been thought of in a playful way, the letter H being “humanized” with a smile and two eyes, that are winking when animated.