Raftul Bunicii

Client: Goodmills Romania

Brand: Raftul Bunicii

Project: Packaging redesign

The Brief:
GoodMills Romania is a part of Europe’s largest milling group, which owns 25 mills in 7 countries and serves more than 200 million consumers each day.
Raftul Bunicii products range needed a packaging design fine tuning to communicate better the brand values and to extend the portfolio.

The Solution:
Our strategy was built around the emotional love & care territory in which the brand is actively performing. We added more color coding to the packages, together with love & care visual cues. The logo was slightly emphasized to make it more eye-catching, while the granny and baked goods were optimized for better visibility and recognition.