Brand: Cream Cheese
Project: Packaging redesign
Hochland Romania is the most important player on the local cheese market. Being present for more than 20 years in Romania, the brand has become known and highly appreciated for the manufacture of dairy products and cheese.
Our mission was to redesign the Hochland Crème packaging with a modern approach, keeping it recognizable for the customers while increasing the emotional connection through packaging.
In this category the serving suggestion is the most triggering area for buying the product, so we took advantage of this knowledge by using appealing visual elements.
Starting from Hochland brand cues we used the serving suggestion as the main attraction of the pack and improved the opening system indication to be better noticed.