1st Klass

Client: Seleron

Brand: 1st Klass

Project: Packaging redesign

The Brief:

Seleron is a business created by a family of Romanian entrepreneurs at the beginning of 2007 in Suceava in the field of cars tools trading. The company’s plans are to open new collaborations with global top manufacturers & to enter in the premium segment of car services market, A class services.
The company commissioned Ampro to redesign the whole portfolio of its private brand range, dedicated for car refinishing.


The Solution:
A professional, modern identity suggests well-made products. Our strategy was to improve the innovative look of the packaging by adding color and texture. To differentiate the brand from the competition we renamed it “1st Klass”, emphasizing the good quality products and brand memorability.