Chef Florin Dumitrescu

Client: PLEURO IND SRL

Brand: Chef Florin Dumitrescu

Project: Packaging design

The Brief:

Chef Florin Dumitrescu is a well-known chef in Romania, being one of the three judges in the Masterchef Tv Show.

Together with Pleuro Ind, a local ready meal producer, Florin commissioned Ampro to develop the packaging design for an upper mainstream ready meal range, “Chef Florin Dumitrescu”.

The Solution:

After conducting a category audit, we decided that the Chef himself, in a grayscale portrait, should be the star of the pack.

To reinforce the personal touch, the Chef’s signature was used under each product description. For the premium look & feel we used the black color on the package.