Devin On the Go
Client: Devin
Brand: Devin On the Go
Project: structural design & packaging design
The Brief:
Devin is the leader in bottled water on the Bulgarian market.
Ampro’s mission was to design a 1L water bottle, including structural design, prototype and the visual identity, for the on-the-run consumption, based on the consumer insight that 0,7 L is not enough and 1,5L is too much to carry with you.
The Solution:
Keep it simple. This was the strategic approach for the shape of the bottle. Minimalistic design with only one hollow on the side for a good grip and a mountain at the bottom of the bottle, wrapped in a modern and dynamic label with the reinterpreted Devin mountains.
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