Project: Packaging design
Create a new value-for-money, smart, friendly and visible detergent brand.
After conducting a market audit, we realized that the category lacks people, happiness and joy, being a bit too technical.
We combined the little pleasures of the ordinary people in their ordinary life into the “Dexi world”! Joy, color, playing kids, dance, birds, flowers – these elements show that the inspirational side of each product should come from a truthful side of life. This is the Dexi world: not sophisticated, not over-promising, just “a normal detergent brand for a normal world.”