Hochland – Grünländer

Client: Hochland Romania

Brand: Grünländer

Project: Packaging design

The Brief:
Hochland is the leading cheese brand in Romania, with significant market share across the entire Europe.

Ampro’s task was to design a new packaging for a new natural cheese product that will sell with or without the Hochland pledge of quality.

The Solution:
“Branza cu suflet verde” (the cheese with a green/natural soul) was the main creative root. Nonetheless, we wanted to have the natural aspect up-front. The heart-shaped, transparent window brought the whole concept to life. The natural elements such as flowers and grass came to complete the naturalness that was stated in the creative concept.