Client: Ital Food
Brand: My Motto
Project: Packaging redesign
My Motto is the wafer brand of Ficosota Bulgaria.
The client asked Ampro to redesign the packaging for a better shelf presence and a better consistency in range.
After the category audit, we decided to create a disruptive shelf block by using black as the brand color and the brand signal.
The product shot is the hero of the pack, as an impulse product requires.