My Motto
Client: Ital Food
Brand: My Motto
Project: Packaging redesign
The Brief:
My Motto is the wafer brand of Ficosota Bulgaria.
The client asked Ampro to redesign the packaging for a better shelf presence and a better consistency in range.
The Solution:
After the category audit, we decided to create a disruptive shelf block by using black as the brand color and the brand signal.
The product shot is the hero of the pack, as an impulse product requires.
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![](https://ampro-design.com/wp-content/uploads/2019/03/My-Motto-0.jpg)
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![](https://ampro-design.com/wp-content/uploads/2019/05/My-Motto-new.jpg)