Brand: My sushi
Project: Packaging design
MY SUSHI is the largest sushi factory in Romania that offers the customer, both catering and delivery service.
Our mission was to perform a corporate rebranding, as well as a new product brand strategy and product brand development. A new visual identity was needed, to align My Sushi products under the same umbrella, in the context of extending the product range to other non-sushi products.
We kept the logo and red bubble as a brand signal, and we made sure that the logo is visible enough by increasing it. Standing out on shelf clearly was achieved by enlarging the transparent window and improving the variable label area. We added coherence and overall visual unity of the brand and signaled the sushi line products versus the non-sushi line by adapting the logo to each sub-range non-sushi products.