Client: Sapico

Brand: YAW!

Project: Packaging design

The Brief:

Sapico is a leading producer and distributor in the Republic of Moldova in FMCG and HORECA with a wide range of food products.
Our mission was to design the logo and packaging design for a new brand of puffed snacks that is not on the market.


The Solution:

We made sure that the puffed snacks of Yaw! would be the hero of the packaging design, with a dynamic look & feel. The black background puts the product on the first place, while showing its rational benefits. The label was designed with a good hierarchy and a smaller number of elements present on the front of pack, for a stronger impact on the shelf. The Yaw logo was turned into a powerful brand signal to make it more easily identified on the shelf.