Client: Food Distributione

Brand: Spria

Project: Packaging design

The Brief:

Food Distributione is a local chocolate producer and they teamed up with Ampro to design their new upper mainstream brand, Spria.

The main objective of the brief was to create the image for a quality brand of chocolate that promotes local archaic flavor taste of homemade preserves.

The brand image must convey old traditions and make you think of homemade products.

The Solution:

Chocolate written brand name and delicate watercolor illustrations, balanced by the photorealistic appealing product image created the design concept we chose for the package. The visual territory of the package takes the consumer into a magical, ultra-feminine, universe of flavors.