Project: Brand development & packaging design
Our task was to develop a disruptive snack brand for the European market.
After conducting a market research and category audit, we discovered that
in Romania, on a market full of products particularly created for young
people (15 and 25 years), there are no products that look and speak their language! The “X” was precisely generated for this type of consumers, the X snacks.
The small break you need to have while you are in the office, your friend that accompanies you when you are alone and watch TV, but also when you hang out with your friends drinking a beer, the little snack that calms you when you are a bit hungry, the appetite satisfaction of chewing, the antidote to boredom, the concentration aid …This is the “X”!