Traditions from Romania
Client: Danone Romania
Brand: Traditii din Romania (Traditions from Romania)
Project: Packaging design
Danone, one of the world’s leading dairy brands, commissioned Ampro to create the visual identity for a new local brand, in the traditional segment.
The main objective of the brief was to ensure an ownable visual territory in the category and credibility for the brand.
After conducting a visual audit in the market, we identified the opportunity to differentiate the brand with a totally new and fresh approach: authentic dairy in authentic painted clay pots.
When it comes to traditions, one of the most lasting one in Romania is pottery. In the countryside, people still keep their fresh or fermented dairy in clay pots and we wanted to show the authenticity of the product by making the packs as painted clay pots.