Versus Pharma

Client: Pi Pharma M&D

Brand: Versus

Project: Corporate rebranding

The Brief:

Redesign the brand identity of Pi Pharma, a local pharmaceutical trader.

After conducting a brand audit, the main recommendation was to change the brand name from Pi Pharma to a totally new brand name.

The Strategy:

Using the explorer archetype and taking into consideration the brand values, we extracted the new brand essence: “Greater good for the people” and the new brand name: Versus.

Creative concept:

For a disruptive name in the pharmaceutical industry, Versus, we decided that we also need a disruptive visual identity: completely black & white visual identity, enriched by the colorful and full of life pictures.