Client: Hochland
Brand: Tartino
Project: Packaging design
The Brief:
Hochland is market leader in cheese category in Romania, with a significant market share across the entire Europe.
Hochland commissioned Ampro to develop a new product range: spreadable cheese in squeezable tube, targeting the kids.
The Solution:
Tartino puts a smile on your face.
This was the big idea behind the packaging design concept, executed in a playful and appealing way.
Client: Ficosota
Brand: Teo
Project: Packaging redesign
The Brief:
Teo is a mainstream personal care brand of Ficosota, a leading European company headquartered in Bulgaria.
Our mission was to elevate the look & feel of the brand with a new and fresh packaging design.
The Solution:
After auditing the existing design, our solution was to rearrange the elements on the front of pack, to simplify the design and to bring some cues that make the product look a bit more natural.
Client: Ficosota
Brand: Teo
Project: Packaging redesign
The Brief:
Teo is a mainstream personal care brand of Ficosota, a leading European company headquartered in Bulgaria.
Our mission was to elevate the brand look & feel with a new and fresh packaging design.
The Solution:
After auditing the existing packaging design, our solution was to rearrange the elements on the front of pack, to simplify and to create some cues that would make the product look a bit more natural.
Client: Ficosota
Brand: Semana MoonFlower
Project: Packaging redesign
The Brief:
Semana is the upper mainstream softener brand of Ficosota. Our mission was to redesign both Semana product sub-brands: Semana Moon Flower in the premium segment and Semana Extra Fresh in the mainstream segment.
The Solution:
After analyzing the shelf value and the hand value of the Semana existing packages, the main priority was to redefine the front of pack architecture, in order to have a good and comprehensible hierarchy on the new packages.
For the Moon Flower range, our creative idea was to use black as a brand signal, balanced with a discrete lace-inspired pattern for the premium look & feel.
The flavor differentiation is made by the colorful flower at the center of the pack, but also by the assortiment descriptor.
Client: Ficosota
Brand: Semana
Project: Packaging redesign
The Brief:
Semana is the upper mainstream softener brand of Ficosota. Our mission was to redesign both Semana product sub-brands: Semana Moon Flower in the premium segment and Semana Extra Fresh in the mainstream segment.
The Solution:
After analyzing the shelf value and the hand-value of the Semana existing packages, the main priority was to redefine the front of pack architecture, in order to have a good and comprehensible hierarchy on the new packages.
For the Moon Flower range, our creative idea was to use black as a brand signal, balanced with a discrete lace-inspired pattern for the premium look & feel. The flavor differentiation is made by the colorful flower at the center of the pack, but also by the flavor descriptor.
For the Extra Fresh range, the creative concept was “Dynamic flower petals”. We reorganized the front of the pack for a better brand visibility and we changed the entire visual universe, from a static, illustrated one to a new, dynamic visual style, and based on the flower petals.
Client: Hochland
Brand: Hochland
Project: Packaging redesign
The Brief:
Hochland is market leader in cheese category in Romania, with a significant market share across the entire Europe.
Hochland commissioned Ampro in 2013 to redesign its entire product portfolio with the main objective of having a unified and consistent shelf presence.
The Solution:
The main challenge was the high number of products in the Hochland portfolio: around 70 products in more than 5 categories and in very diverse packaging formats.
We used the blue wave as the brand signal and we created a comprehensive design architecture that can be applied on the various types of package: from plastic casserole to thermosensitive plastic foil.
Client: Ampro
Brand: Ampro
Project: Self-promo packaging design
The Brief:
Create a self-promo gift that will stand out and not pass unnoticed.
The Solution:
Conceived as a self-promotional gift for our international clients – most of whom cannot receive presents for various reasons – we created a simple bottle of milk that contained a fine Pinot Noir to surprise the ones who cracked open the bottle!
Client: Belsuintest
Brand: Carnevo
Project: Packaging & brand redesign
The Brief:
Carnevo is a local pork farm and a chain of meat shops that has just finalized its own slaughterhouse.
Our mission was to redefine the brand platform and to redesign the brand and packaging according to the new brand strategy.
The Solution:
After conducting the brand audit and the local market research, we decided that the best approach for the brand was to be straightforward: “Farm – Slaughterhouse – Meat Shops” was the new main message and the entire brand identity was developed to support the new brand platform.
Client: Auchan Romania
Brand: Auchan
Project: Own brands packaging design
To continue a long-term partnership that had been initiated in 2009, Ampro redesigned more than 400 products for Auchan own brands in 2019.
It takes discipline and attention to details to be in line with the brand guideline, but also courage to make meaningful and distinctive packaging design that stands out on shelf.
Client: Auchan Romania
Brand: Auchan – Baby Diapers
Project: Own brands packaging design
To continue a long terms partnership that had been initiated in 2009, Ampro redesigned more than 400 products for Auchan own brands.
It takes discipline and attention to details to be in line with the brand guideline, but also courage to make meaningful and distinctive packaging design that stands out on the shelf.