Client: Ficosota
Brand: Pufies
Project: Packaging redesign
The Brief:
Pufies is the upper mainstream diapers brand of Ficosota.
The brand has two sub-brands: Pufies Trends and Pufies Sensitive. Our mission was to redesign the Pufies Sensitive packaging design in order to gain shelf impact and consumer trust.
The Solution:
The big idea was to develop a brand signal with the purpose of gaining shelf impact, so we built the new packaging architecture based on the good balance between the upper side and the lower side of the pack..
As a brand cue, we introduced the Pufies smile, that functions also as a front of pack divider.
Client: Intersnack International
Brand: Pom-Bär Crackers
Project: Packaging design
The Brief:
Pom-Bär is the European leading brand in the children snack category.
We were briefed to design the packaging of a new Pom-Bär range: oven backed crackers.
The Solution:
The insights for this product were “straight from the oven”, tasty and cheerful. We built the entire design on these insights and focused on the natural benefits of the product.
We introduced the oven in the background of the product and the Pom Bar character. The Pom-Bär mascot was a must, so it remains the hero of the pack, happily showing the product and its rational benefits.
The oven has a significant role in the packaging, functioning both as a range signal and as a straightforward visual cue for the main benefit of the product’: “straight from the oven”.
Client: Ital Food
Brand: My Motto
Project: Packaging redesign
The Brief:
My Motto is the wafer brand of Ficosota Bulgaria.
The client asked Ampro to redesign the packaging for a better shelf presence and a better consistency in range.
The Solution:
After the category audit, we decided to create a disruptive shelf block by using black as the brand color and the brand signal.
The product shot is the hero of the pack, as an impulse product requires.
Client: Enigma Trading
Brand: Epack
Project: Packaging redesign
The Brief:
Epack is the mainstream household products brand of Enigma Trading, the top player in the category on the Romanian market.
Ampro’s task was to redesign the Epack brand and packaging with the main goal of gaining shelf presence, but without losing the valuable existing customers.
The Strategy:
Change everything, but make sure it looks the same. It was a real challenge to redesign the packages.
After a visual audit and a consumer test, we decided that the main brand assets were the blue color and the brand logo.
So, the design strategy was to keep the blue color, but improve its size, and to improve the brand logo in order to make it more visible on the front of the pack.
The Solution:
For the design concept, we created an architecture that ensures visibility by transforming the blue color into a brand signal, while optimizing the branding space and placement. We also created a chromatic composition that works on the multitude of pack formats in the portfolio. We enhanced the broadcast performance in general by defining a consistent and coherent imaging style (image style, composition, perspective).
Client: Aectra Agrochemicals
Brand: Aectra
Project: Corporate rebranding
The Brief:
– Make the consumers perceive Aectra as a local manufacturer of qualitative agriculture products (and not just a seller);
– New brand identity that reflects the new brand positioning;
– New unified packaging design, easy to adapt to new products;
– Redefining the key messages of the brand.
The Strategy:
The strategy was to build on two new key-messages: “Product made in Campia Turzii factory” and “Product tested by local farmers”.
The Creative Concept:
“The triangle” – is a symbol of fire, of thought, of feeling. If positioned upside down, it focuses the energy in an ascending direction, being also a male symbol. The downhill triangle signifies fertility and is a feminine symbol. The equilateral triangle symbolizes the balanced man. In nature, the triangle appears as a trinity. In all spiritual cultures the creation occurs through the interplay of three fundamental aspects of the three strength fields: action, reaction and neutrality.
Client: Exmobi Company
Brand: Aeroma
Project: Packaging redesign
The Brief:
Exmobi is one of Romanian market leaders in the production & distribution of automotive products.
Our mission was to redesign their air freshener brand, Aeroma, with the main objective of gaining market share.
The Solution:
Our packaging audits and research revealed the existing main issue: a very fragmented brand architecture and product portfolio, a significant lack of consistency and crowded elements.
The strategic approach was to reorganize the brand architecture and move from a multiple-brand and sub-brand architecture to a less fragmented one: one master brand and 2 sub-brands – Aeroma for the mainstream products and Aeroma Luxury for the upper mainstream ones.
Under the mantra “Mark your territory”, we redesigned the entire brand identity with the silver color as a brand signal.
Client: Agrirofarms
Brand: Agrirofarms
Project: Corporate identity
The Brief:
Agrirofarms is a new poultry meat producer in Romania.
Our task was to develop a trustful brand identity for their corporate brand, but also for their product brand.
The Strategy:
Based on the shareholders’ obsession for perfection, on the company’s ambition to help the local farms and on the promise of the top management that Agrirofarms will stand only for Romanian poultry, we built the new Agrirofarms brand platform.
The Solution:
100% vegetal
100% fed with Romanian cereals and 100% chicken, always from the Romanian farms.
The new brand identity inspires trust and professionalism due to the royal blue color, but also to the new brand symbol, the “A rooster”.
Client: Agrirofarms
Brand: Delipui
Project: Brand development & packaging design
The Brief:
Agrirofarms, a local poultry meat producer, commissioned Ampro to create a new product brand in the poultry category.
The Solution:
After analyzing the business model and the category, we realized that the competitive advantage lays in the fact that all their chickens were fed with local cereals only.
Following the saying “You are what you eat”, we designed the new Delipui packaging with a cereals-made rooster as a hero. The wooden background and the hand-made typography are giving the brand the natural look & feel that we aimed for.
