Client: Hochland
Brand: Atelier
Project: Packaging redesign
The Brief:
Hochland is market leader in cheese category in Romania, with a significant market share across the entire Europe.
Ampro’s task was to develop a brand extension for an upper mainstream product line: natural, crafted hard cheese.
The Solution:
After we nailed the naming, Atelier, the visual identity was developed based on a craft & premium look & feel: handwritten name and hand-drawn graphic elements on a blackboard.
The heroes of the packaging design are the name of the sub-brand and the product claim.
Client: Milkcom
Brand: Alint
Project: Brand development & packaging design
The Brief:
Milkcom is a local dairy company that produces milk-based products for over 20 years, but with a very low focus on marketing and branding.
Our mission was to perform a corporate rebranding, as well as a new product brand strategy and product brand development.
The Solution:
The in-depth audit revealed the urgent need for a fresh mainstream brand and, based on the new strategy, we created Alint (endearment /caress), a brand that speaks about optimism, nature and pure dairy products.
The entire visual universe was built by naive illustrations, handmade typography, pastel colors and childhood nostalgia.
Client: Milkcom
Brand: Milkcom
Project: Corporate branding
The Brief:
Find a crystal clear corporate brand positioning with a comprehensive brand definition and redesign the Milkcom visual identity to reflect the new brand platform.
The Solution:
For the past 20 years, Milkcom has made all their products with no compromises: authentic, natural and nothing else!
Therefore, the main message for the brand is honest and simple: “Milk from Intorsura Buzaului”
The new brand identity relies on the clean visual territory and the round symbol that captures the DNA of the brand: clean products from Intorsura Buzaului.
Client: Nestlé Bulgaria
Brand: Mura
Project: Packaging redesign
The Brief:
Mura is an iconic wafer brand in Bulgaria and our mission was to redesign the packaging in order to strengthen the visual identity and rejuvenate the brand. Leveraging the brand heritage and positive image, ensuring improved visibility and stand-out was a must. Another important objective was to better organize the ranges in terms of visuals, with a clearer differentiating system.
The Solution:
After conducting the brand audit, we concluded that we needed to balance the brand signal and the flavor color-coding.
So, the new front of pack was developed in a diagonal visual system, where the brand color is on the upper side, while the product-related visual cues and the flavor color-coding are on the lower side.
This new front of pack architecture ensures a great brand block with a good flavor differentiation on any packaging format: landscape, square, or portrait.
Client: Biodeck SA
Brand: Biodeck
Project: Packaging redesign
The Brief:
Biodeck is a Romanian pioneer in the compostable disposable packaging industry.
Ampro’s task was to redesign their packaging in order to stand out on shelf.
The Solution:
After conducting a thorough brand audit, we realized that the self-adhesive label that Biodeck and the other players were using was not the winning solution for a strong shelf presence. So, we designed a range of cardboard sleeves for all the products, that allows the branding to be seen from any angle, no matter how the products are placed on the shelf.
As for the visual territory, the big idea was to use a reinterpreted camouflage theme, based on the idea that the products are coming from nature and they perfectly reintegrate in the nature once their life cycle is done.
Client: Nestle Romania
Brand: Joe
Project: Packaging design
The Brief:
Joe is the local iconic Nestle brand of wafers, launched 20 years ago on the Romanian market.
The main objective of the brief was to grow the category value through innovations, consolidate leadership by increasing the market share, as well as to develop the category to a new stage, a premium one.
The Solution:
We aimed to capture the same Joe “light indulgence”, but with a touch of premiumness.
The main concept that took root in the creative process was that this range needs to communicate that it is more than snacking, less than “stress” eating – an indulgence that you can reward yourself with every day. Because we wanted to achieve a dynamic and premium look and feel from the get go, the design is centered on the precious colors, handwritten font and special finishing, such as selective varnish. In addition, the product shot captures the layers of the wafer, communicating a tasty look and an honest one at the same time.
Client: Betty-Com
Brand: Betty
Project: Packaging redesign
The Brief:
Betty-Com is a local bread and pastry producer based in Galati, Romania.
Our mission was:
– To refresh the visual identity of the brand;
– To develop a new and unified packaging design, easy to adapt to new products;
– To redefine the key messages of the brand.
The Strategy:
The strategy was to build the brand platform based on the two main brand differentiators:
the Romanian grains and the bakestone.
The Creative Concept:
The bag of Romanian grains!
The bread comes out directly from the bag of Romanian grains and the brand logo and product name is hand-written with chalk on a blackboard.
Client: Romega Industry
Brand: Mojo
Project: Packaging design
The Brief:
Romega Industry is the “new kid on the block” in the confectionery category in Romania.
They commissioned Ampro to create from scratch two master brands: Mojo for wafers and Alto for chocolate.
The Solution:
New and daring were the key words in the Mojo design strategy.
The creative concept was the Graffiti visual territory, translated into the brand logo, the flavor descriptors and the general look & feel of the Mojo visual identity.
Client: Romega Industry
Brand: Alto
Project: Brand development & packaging design
The Brief:
Romega Industry is the “new kid on the block” in the confectionery category in Romania.
They commissioned Ampro to create from scratch two master brands: Mojo for wafers and Alto for chocolate.
The Solution:
The concept used was ‘La vie en rose’ and it encapsulates the gentleness of the background with the handcrafted illustrations, an element of novelty and originality in the chocolate category. The combination of matte foil and selective varnish creates a balanced look and feel, with the focus on the product appealing illustration, while forming a strong shelf block.
