Client: Orkla Group

Brand: Linco Patisero & Linco Apetit

Project: Packaging redesign

The Brief:

In 2006, the Orkla Group acquires the Linco brand, a company that produces margarine (Linco Apetit) and frozen dough (Linco Patisero).
Linco packaging redesign must provide a coherent visual identity for the brand, which will be able to translate into future brand extensions into other categories.

The Solution:

The strategy consisted in defining a unique visual territory of the brand and creating a brand signal to facilitate the visibility at the shelf. Nonetheless, the over-processed food perception of spreadable margarine and frozen pastry would be overcome by showing the main ingredients on the packaging design.
Our intention was to create a packaging design emphasizing that the products are plant based and cooked with simple and E-free ingredients. The logo was redesigned to communicate the yumminess and tastiness of the brand’s products with a playful twist: the first letter was designed as an extension of a smiling mouth that savors something good. The range name of the spreadable margarine was changed to “Linco Neata” (Linco Morning) to better suggest the breakfast meal convenience.
We chose colors from different palettes that clearly differentiate the products as they stand out from the shelves, including metallic colors for the margarine’s lid edges.

Client: Hochland

Brand: Processed Cheese Roll

Project: Packaging design

The Brief:

Hochland Romania is the most important player on the local cheese market. Being present for more than 20 years in Romania, the brand has become known and highly appreciated for the manufacture of dairy products and cheese.
Consumers are not attached to a particular brand, buying the product that they are familiar with, is available and visible. Our challenge was to redesign the processed cheese roll package to increase the brand recognition at the shelf and transform the cheese from only a sandwich base into a hero ingredient.

The Solution:
Following the brief, we understood that we need to have a different approach for the processed cheese roll package. While the competition packaging is using white as a background color, we decided to break the pattern.
To increase brand recognition, we used the Hochland brand cue: the blue wave as the background with playful writing and icons, executed in an appealing way. Each flavor in the range was developed based on color-coding.

Client: Hochland

Brand: Atelier – Natural Cheese Slices

Project: Packaging design

The Brief:

Hochland Romania is the most important player on the local cheese market. Being present for more than 20 years in Romania, the brand has become known and highly appreciated for the manufacture of dairy products and cheese.
We were challenged to adapt the Atelier bulk package design to a more user-friendly package: Atelier matured cheese slices. Although the design architecture of Atelier had to be maintained, the visual territory of the slices should not follow the same artisanal look & feel as the bulk package.

The Solution:
The creative idea was to communicate the rich experience the customers will have when trying different flavors of the Atelier slices. We used as a serving suggestion ingredients that pairs perfectly with the matured cheese, for a strong & deep taste. Also, we emphasized the company’s experience of over 90 years in the cheese industry with a stamp, made with the same chalk-font as in the brand’s name.
The packaging has a zip lock seal on the side and can be used and re-used indefinitely, thus keeping the product fresh for a long time; that is why we found it important to make it visible, being the first type of this kind of packaging in Romania.

Client: Calipso

Brand: Queen Aloe Vera

Project: Packaging design

The Brief:

The Calipso company is an innovative beverage producer that has been operating in the Romanian market for over 30 years.
We were challenged to create the brand identity and packaging design for a high-quality Aloe Vera drink, that addresses young & active people.

The Solution:

To stand out on the shelf it was mandatory to eliminate the clichés often found in the mass market segment. Namely, we designed an airy packaging with the logo big enough not to be overshadowed by the Aloe Vera plant. But the queen of the label remains the Aloe Vera image, sliced and appetizing designed on a full sleeve bottle, for as much exposure as possible. For every flavor the logo is color coded suggesting the aroma inside the bottle.

Client: Calipso

Brand: Limolife

Project: Packaging design

The Brief:

The Calipso company is an innovative beverage producer that has been operating in the Romanian market for over 30 years.
The company is launching a new brand of lemonade in Romania. That’s where we come in with our mission to develop a logo and packaging design for a premium product, with fresh and good ingredients.

The Solution:

For visible exposure, we designed a small number of elements on the front of pack and created a clear architecture, which allows to expand the range of products and packaging formats. Thus, the main ingredients of each type of lemonade are in the spotlight, being displayed on white background and promising a refreshing experience. The “with lemon pulp and honey” claim was used as a high-impact differentiator, so that the customer can easily spot the freshness of the product.

Client: Dr. Reddy’s

Brand: Synocam

Project: Packaging design

The Brief:

Dr. Reddy’s will launch a new OTC drug named Synocam, that is unique on the market because it has two active ingredients (ibuprofen & paracetamol), a double mechanism that guarantees its effectiveness in relieving pain / fever.
Our challenge was to design a new drug brand with a modern look that will bring the product at the market level.

The Solution:

Our strategy was to develop strong visual elements that highlights the double-action of the product and identify a color palette that generates visibility, but also differentiate the products from the competition.
The synergy of the ingredients is the main idea behind the packaging design. To visually support the unique characteristics of the drug, we divided the front of pack in 2 main areas, color coded for each unique ingredient.

Our design was selected to be featured in The Best Medical & Pharmacy Packaging Designs by DesignRush, a platform known for promoting great packaging designs

Client: Intersnack

Brand: Nutline / Nut garden

Project: Brand & packaging design

The Brief:

Having a very good history with the Nutline redesign, we were required to develop the range name, the naming system  of the product varieties, as well as the visual identity and packaging design for the new range of raw nuts mixes under the Nutline brand.

The Solution:

We visually translated “raw” through natural/pastel colors, raw/unprocessed textures, straightforward icons and an overall urban, convenient and friendly look. The sub-brand name – Nut Garden – indicates the freshness of the snack. The transparent window in the shape of a leaf ensured the taste appeal and the naturalness of the product. All the elements of the packaging say “natural & healthy”, from the background color to the fonts and the claims.

Client: Nestlé Bulgaria

Brand: LZ

Project: Packaging redesign

The Brief:

LZ is the iconic aerated chocolate brand of Nestle Bulgaria, with over 20-year presence on the market.

Nestle Bulgaria commissioned Ampro to redesign the LZ packaging for a better differentiation between the product varieties and also for a more modern and appealing packaging design.

The Solution:

After conducting a visual audit in the category, two essential recommendations popped up:

– the product image is a must in the category

– the consumers are more flavor-driven than brand-driven.

Based on the two strategic recommendations, we increased the flavor color coding and made the product shot the hero of the pack.