Client: Orkla Foods
Brand: Hame Select
Project: Packaging redesign
The Brief:
Orkla Foods is a leading European food company with a lot of leading food brands.
Ampro redesigned their fish can upper mainstream brand, Hame Select with the purpose of solving the design problems of the pack: lack of consistency, poor differentiation, lack of a good front of pack hierarchy.
The Solution:
The solution was to completely reorganize the front of pack, by having the brand logo in the center and by adding the golden upper wave as a brand signal.
The product descriptor was significantly increased to ensure a better readability and a better differentiation in the range.
Client: Pi Pharma M&D
Brand: Versus
Project: Corporate rebranding
The Brief:
Redesign the brand identity of Pi Pharma, a local pharmaceutical trader.
After conducting a brand audit, the main recommendation was to change the brand name from Pi Pharma to a totally new brand name.
The Strategy:
Using the explorer archetype and taking into consideration the brand values, we extracted the new brand essence: “Greater good for the people” and the new brand name: Versus.
Creative concept:
For a disruptive name in the pharmaceutical industry, Versus, we decided that we also need a disruptive visual identity: completely black & white visual identity, enriched by the colorful and full of life pictures.
Client: Nestlé Romania
Brand: Joe
Project: Packaging design
The Brief:
Joe is the local iconic brand of wafers of Nestle, launched 20 years ago on the Romanian market.
Nestle commissioned Ampro to create the packaging design for an upper mainstream range under Joe that translates the indulgence theme. We had to keep the brand architecture while marking the different product range.
The Solution:
We managed to find the right mix of the Joe brand cues (purple color, cloud & wings) and the black color, relevant for the Noir subrange differentiation.
Client: Auchan Romania
Brand: Private Label Fruit Juice
Project: Packaging design
The Brief:
To continue a long-term partnership that had been initiated in 2009, Ampro redesigned more than 400 products for Auchan own brands in 2019.
The Solution:
The creative concept gravitates around the key-words “natural”, “fresh” and “healthy”.
Drinking straight from the fruit itself is the metaphor that best describes the freshness and naturalness of the new Auchan fruit juices.
Client: Prodlacta
Brand: Cocktail Fruct
Project: Packaging redesign
The Brief:
Prodlacta is a local dairy products and ice cream factory.
Ampro’s task was to redesign the visual identity and packaging of Cocktail Fruct, the fruity ice cream brand of Prodlacta.
The Solution:
Being an impulse product, we needed to send the right message in just a wink:
Easy, Fruity & Refreshing!
A pergola as a brand signal, super appealing ice cream and abundant fruits.
Client: Heidi
Brand: Heidi
Project: Packaging design
The Brief:
Heidi Chocolate needed a premium design for their new product: Heidi Mini Tablets. We had to develop the design for the individual packaging, as well as for the box containing the tablets.
The Solution:
The dark chocolate required a dark packaging and we chose the classic black, the iconic color for elegancy, distinction and simple beauty. The golden fonts and special finishing were used to only emphasize the premiumness of the product. The brown background behind the mini-tablets suggests the creamy chocolate and, together with the product shot, generates taste appeal.
Client: Ficosota
Brand: Milde
Project: Packaging redesign
The Brief:
Ficosota, one of the European market leaders in hygiene products, appointed Ampro to slightly redesign the Milde packaging, their upper mainstream toilet paper brand.
The main goal of the brief was to uplift the packaging in such a way that would still be recognizable.
The Solution:
In order to perform a gradual change, we simplified the front of pack and upgraded the flavor-related elements. We developed a very clean and simple design, with subtle touches of gold or silver to reinforce the premium look & feel of the brand.
