Client: Euroroll GmbH
Brand: Euroroll
Project: Corporate rebranding
The Brief:
Euroroll is a German company who stands for quality and safety in dynamic storage technology.
Ampro’s task was to refresh the corporate visual and verbal identity, in line with a new, young and ambitious management team, in order to support the company’s worldwide development.
The Strategy:
Nowadays, the number of the population increases, trading goes global, the space gets smaller and more expensive. Our main goal was to capture the simplicity of the good solutions: It‘s not automatized, it’s not complex, thus easier to maintain and to operate.
“Smart gravity engineering” is the new brand essence for Euroroll.
The Solution:
The design concept revolved around the new slogan: “Smart gravity engineering”.
The new logo shows the same simplicity: Euroroll wordmark on top of a conveyor roll made of dots. The dots in the logo are a part of the entire visual territory for the brand.
The new Euroroll key-visual, with the tiny planet in the center, is sending one message: Euroroll goes global!
Client: Aectra Agrochemicals
Brand: Aectra
Project: Packaging redesign
The Brief:
Aectra Agrochemicals is one of Romanian market leaders in the agricultural products and solutions Part of the entire corporate rebranding project, the objective of the packaging redesign was its unification so that it becomes easy to adapt to new products.
The Solution:
“The triangle” – is a symbol of fire, of thought, of feeling. If positioned upside down, it focuses the energy in an ascending direction, being also a male symbol. The downhill triangle signifies fertility and is a feminine symbol. The equilateral triangle symbolizes the balanced man. In nature, the triangle appears as a trinity. In all spiritual cultures, the creation occurs through the interplay of three fundamental aspects of the three strength fields: action, reaction and neutrality.
So, we used a triangle colorful pattern as a brand signal that unifies the packaging design across all products while defining an ownable visual territory for the brand.
Client: KT International
Brand: Corset
Project: Global Packaging redesign & line extension
The Brief:
KT International is a leading tobacco company in Bulgaria, with market presence in over 50 countries. The company teamed-up with Ampro for the packaging redesign of their cigarette brand for ladies, Corset.
The Corset brand was perceived as being “too provocative, too chatty, gaudily and not elegant enough” and we needed to change that perception into an elegant, chic and premium one. In some Arabic markets the brand packaging was rejected, as it was too provocative.
The Solution:
The strategy was to completely change the brand territory from Corset/lingerie, into a fashion-related territory, where the idea of “corset” is subtly introduced.
“Prêt-à-porter”: Ready-to-wear, chic and elegant. This was the new brand territory that best describes the new brand positioning: elegant but not too formal, premium but not exclusive.
From this big idea the new naming system was easily created for the new flavors within the range: Black-à-porter, Pink-à-porter, Mauve-à-porter, White-à-porter. In line with the big idea, we synthesized the corset element into an elegant set of curved lines, and removed the explanatory corset from the packaging. The Corset lace was transformed into a graphical element, part of the new brand logo.
Client: KT INTERNATIONAL
Brand: King Onyx
Project: Packaging design
The Brief:
King Tobacco International is a leading tobacco factory based in Bulgaria, with sales in more than 50 countries.
Our mission was to create a name for the new tube filter and a packaging design for the new range of cigarettes with tube filter.
The new product was targeting a younger and more urban consumer.
The Solution:
On behalf of the egocentric consumer, Ampro’s solution for the naming was Centrio.
The visual identity of the new range is based on the reinterpretation of the tube filter, balanced with smooth and discrete flowing lines.
Client: PLEURO IND SRL
Brand: Chef Florin Dumitrescu
Project: Packaging design
The Brief:
Chef Florin Dumitrescu is a well-known chef in Romania, being one of the three judges in the Masterchef Tv Show.
Together with Pleuro Ind, a local ready meal producer, Florin commissioned Ampro to develop the packaging design for an upper mainstream ready meal range, “Chef Florin Dumitrescu”.
The Solution:
After conducting a category audit, we decided that the Chef himself, in a grayscale portrait, should be the star of the pack.
To reinforce the personal touch, the Chef’s signature was used under each product description. For the premium look & feel we used the black color on the package.
Client: Star Foods (Pepsico)
Brand: Star
Project: Packaging redesign
The Brief:
Star brand was launched in 2004 on the Romanian market and it is now a top player in the snacking category.
The main objective was to refresh the packaging identity of the existing Star portfolio in order to reflect the new brand positioning (anchored in Family Fun): extending the core target from young families (kids <12 y.o.) to ALL families (both with kids <12 y.o. & kids over 12 y.o.)
The Solution:
The strategic approach was to convey the product into a party starter and the generator of conversational mood by creating a recognizable and iconic element with a dynamic look & feel.
The playfulness factor had to be modern and sociable, distancing itself from cartoonish and childish approaches.
The winning concept, The Sharing Bag, was the central factor of the new
Brand positioning: it brings us together, adds enjoyment to the family moments, creates conversations, involves and pleases everyone.
Client: Sensiblu
Brand: Dr. Hart
Project: Brand development & packaging design
The Brief:
Our mission was to develop a trustful mainstream OTC and food supplement brand for Sensiblu, the leader in the Romanian pharmaceutical industry.
The Solution:
„Is there a doctor in the house?”
We created a person, „the Doctor in the house”: Dr. Hart – friendly and competent, easy to recognize and reliable. The white doctor robe ensures a great shelf block and a very good visibility for the brand, while the colorful tie works as a brand signal on the one hand and as a color differentiator on the other hand.
