Client: Rewe Romania / Penny
Brand: Hanul Boieresc
Project: Retailer’s private label identity and packaging design
The Brief:
Penny market is the discounter brand of Rewe Romania.
As a part of their private label strategy, Penny hired Ampro to develop their local traditional brand, Hanul Boieresc, a cross category brand.
The Solution:
Authentic, local and upper mainstream were the key words in the brand strategy.
The Romanian naming, together with the craft paper and stamp-inspired graphical elements defined the visual identity of the new brand.
Client: Rewe Romania / Penny
Brand: Gradina cu Soare
Project: Retailer’s private label packaging design
The Brief:
Create a new memorable brand for Penny market in the canned fruits and vegetables category.
The Solution:
The market audit revealed that consumers have a certain preference for local products when it comes to fruits and vegetables.
Based on this insight, we developed the Romanian name “Grădina cu Soare“ (The Sunny Garden), as well as the entire visual concept for the packaging design.
The big idea was “natural fruits, straight from the wicker basket”.
Client: Rewe Romania / Penny
Brand: Boccino
Project: Retailer’s private label packaging design
The Brief:
Develop a joyful hard candies brand for Penny market, one of the biggest discounters in Romania.
The Solution:
Happy and cheerful, with a touch of naïve typography, we designed the Boccino packaging as a cartoon character with the double c from BoCCino looking like the eyes and the see-through window looking like the smiling mouth.
Client: Penny Romania
Brand: Gustopan
Project: Retailer’s private label packaging & brand design
The Brief:
Penny market is the leading discounter retailer in Europe.
As a part of their private label strategy, Penny hired Ampro to develop Gustopan, their bread category brand.
The Solution:
The category audit revealed the fact that consumers are buying bread on a “auto-pilot” mode and there are two crucial elements that influence the acquisition: the assortment color coding and the pack transparency.
Having this in mind, we developed an assortment color-oriented pack, combined with a generous transparency area to show the product inside. For a trustful and yet modern look & feel, the visual territory is based on reinterpreted bread-related elements: the mill and the oven.
Client: Orkla Foods
Brand: Linco
Project: Packaging redesign
The Brief:
Orkla Foods, one of the leaders in the FMCG industry in Romania, teamed up with Ampro to redesign their Romanian margarine iconic brand, Linco.
The brief objective was to uplift the packaging, while keeping it recognizable in a highly conservative category and to make the product more children friendly.
The Solution:
After identifying the strong brand cues on the pack, the strategic approach was to improve their size and positioning. To make the packaging more children friendly, we used images with playful sandwiches.
Client: Danone Romania
Brand: Danone Pofta de gustare
Project: Packaging design
The Brief:
Danone is one of the leaders in dairy products on the Romanian market.
Ampro’s mission was to create a new range of yogurt based snacks, under the Danone master brand.
The Solution:
Yogurt and cereals are considered perfect for breakfast, but in fact this is a snack that can be enjoyed at any time. We wanted to highlight the fact that is a healthy snack, but also the convenience to have it at any time of the day. Following the strategy, we had the benefits clearly stated on the front of pack. We cleverly integrated the product shot in the structural design, thus presenting the product in a truthful, yet tasty way.
Client: Danone Romania
Brand: Danone
Project: Packaging design
The Brief:
Danone, one of the world’s leaders in dairy products, commissioned Ampro to redesign the Romanian sour cream packaging with the main objective to reposition the product as “the help in the kitchen”.
The Solution:
The visual audit revealed more than 8 perceived elements on the front of the pack. So, the design objective was to significantly lower the number of perceived elements by smartly combining them: central product shot, with the product name and descriptor written on it and the Danone logo on top.
By reducing the number of perceived elements on the front of the pack, the shelf impact increased dramatically and the pack sent its message to the consumer in a more efficient way.
Client: Ampro
Brand: Ampro
Project: Self-promo packaging design
The Brief:
Let’s make a self promo gift that says exactly who Ampro is: The outside the box branding agency focused on uplifting results!
The Creative Idea:
When everybody designs one-neck bottles, we created a two-neck one!
The big idea came from the very essence of Ampro: Our business is your business. And this is how we designed a bottle with two necks: one for us, and one for our client to symbolize the win-win partnership.
The win-win bottle has two necks covered by two glasses: on the first one it is written “OUR BUSINESS” and on the other one: “YOUR BUSINESS”, because, as a client, you put a little bit of your business into our business, and in the end you will enjoy the great wine inside.
Client: Macromex
Brand: Azuris
Project: Packaging design
The Brief:
Macromex is the Romanian leader in frozen food distribution.
Azuris is their value-for-money brand in the frozen fish category.
Our mission was to design an ownable visual identity and an outstanding packaging design for Azuris.
The Solution:
A three-color packaging design with “pride in our product” approach:
In order to have shelf impact, we used the black color as a brand signal, surrounded by the turquoise frame and friendly chalk drawings.
The generous see-through window is the hero of the pack.
