Client: Calipso

Brand: Alvera

Project: Packaging design

The Brief:
The Calipso company is an innovative beverage producer that has been operating in the Romanian market for over 30 years.
The company is launching a new brand of aloe vera drink in Romania and we were responsible for creating the packaging design.

 

The Solution:
After conducting a competition audit, we decided to create the packaging design with a focus on the product’s main ingredients. We kept a simple architecture on the front of pack for increased visibility using the brand logo as a spotlight element.

 

Client: Pungescu

Project: Packaging design

The Brief:
Pungescu is a market leader in Romania in the production of biodegradable bags. Our task was to create a packaging design for hygienic bag boxes for puppies.

 

The Solution:
We developed a visual identity infused with emotion, keeping in mind that the dog owners who buy biodegradable products are educated people and very attentive to their pets. The creative concept was designed on craft paper, in a playful manner, and we made sure that one of the rational benefits (biodegradable) is visible on the front of the packaging.

 

Client: Goodmills Romania

Brand: Raftul Bunicii

Project: Packaging redesign

The Brief:
GoodMills Romania is a part of Europe’s largest milling group, which owns 25 mills in 7 countries and serves more than 200 million consumers each day.
Raftul Bunicii products range needed a packaging design fine tuning to communicate better the brand values and to extend the portfolio.

 

The Solution:
Our strategy was built around the emotional love & care territory in which the brand is actively performing. We added more color coding to the packages, together with love & care visual cues. The logo was slightly emphasized to make it more eye-catching, while the granny and baked goods were optimized for better visibility and recognition.

 

Client: Hochland

Brand: Cheese slices

Project: Package redesign

The Brief:
Hochland Romania is the most important player on the local cheese market. Being present for more than 20 years in Romania, the brand has become known and highly appreciated for the manufacture of dairy products and cheese.
The main objective of the brief was to redesign the cheese slices packaging design to gain more shelf impact and generate taste appeal.

 

The Solution:
We designed the package starting from the Hochland brand cues and continued with a fun approach by using playful fonts and illustrations. The generous see-through window in a heart shape is the hero of the pack.

 

Brand: Versus Pharma

Project: Corporate branding

The Brief:
Design a new pharmaceutical brand for VERSUS Pharma that will differentiate from the competitive brand.

 

The Solution:
The name of the pharmacy was thought starting from the word happiness, and the whole strategy of the brand was built on 3 fundamental values: empathy, passion, and perseverance. The Hapiens brand has developed around these values, meaning it is empathetic, optimistic, but rigorous, with a strong work ethic and a professional responsibility.
The visual identity of the brand is playful and positive, the graphic materials being built from one-line drawings and animations. Even the brand’s logo has been thought of in a playful way, the letter H being “humanized” with a smile and two eyes, that are winking when animated.

 

Brand: Seleron

Project: Corporate branding

The Brief:

5 years after founding the company and opening the first kiosk, Seleron become the largest distributor in Romania of Yato products, with a storage space of approximately 400 sq m, from which products are delivered to 24 counties within Romania.
The expansion of the client portfolio is limited by the identity of Seleron, which is dusty and can be easily overlooked at the shelf. Our mission was to redesign the brand with a clear, coherent strategy and a visual identity that conveys confidence, professionalism, and seriousness.

 

The Solution:
After conducting the in-depth research & audit phase our strategy was to upgrade the visual identity with a logo facelift that says professionalism and create a solid brand platform. For the past 15 years, Seleron’s growth was based on hard work, ambition, openness, and determination. Therefore, the new brand slogan places the internal team and partners in the center of brand’ universe: Getting better together.
The brand believes in long-term relationships and strong partnerships so the new brand logo must mirror its beliefs. Therefore, we chose a shield as the main element of the logo. The shield symbol conveys protection, because the brand protects the business of customers, but also of suppliers and the entire team.

 

Client: Seleron

Brand: 1^st Klass

Project: Packaging redesign

The Brief:

Seleron is a business created by a family of Romanian entrepreneurs at the beginning of 2007 in Suceava in the field of cars tools trading. The company’s plans are to open new collaborations with global top manufacturers & to enter in the premium segment of car services market, A class services.
The company commissioned Ampro to redesign the whole portfolio of its private brand range, dedicated for car refinishing.

 

The Solution:
A professional, modern identity suggests well-made products. Our strategy was to improve the innovative look of the packaging by adding color and texture. To differentiate the brand from the competition we renamed it “1st Klass”, emphasizing the good quality products and brand memorability.

 

Client: Purcari Group

Project: Packaging design

The Brief:

The Purcari Group is one of the main producers of wine and brandy in Central and Eastern Europe, managing approximately 1,000 hectares of vineyards and 4 wineries in Romania and the Republic of Moldova: Purcari, Ceptura Winery, Bostavan and Bardar.
We were challenged to create a new brand of wine for the Romanian consumers that will be marketed as a quality & clean made product, proudly created on the Moldavian grounds with an excellent terroir at an excellent price!

 

The Solution:

A good product needs a good story behind. So, we linked the branding for “Domeniile Cuza” with the location where the wine is made, precisely Alexandru Ioan Cuza village. A place with history and excellent terroir for cultivating vineyard, named after the first ruler of the Romanian Principalities.
The creative concept for the “Domeniile Cuza” packaging was inspired by the official uniform of Alexandru Ioan Cuza, starting from the color of the label to the graphic elements.

 

Client: Sapico

Brand: YAW!

Project: Packaging design

The Brief:

Sapico is a leading producer and distributor in the Republic of Moldova in FMCG and HORECA with a wide range of food products.
Our mission was to design the logo and packaging design for a new brand of puffed snacks that is not on the market.

 

The Solution:

We made sure that the puffed snacks of Yaw! would be the hero of the packaging design, with a dynamic look & feel. The black background puts the product on the first place, while showing its rational benefits. The label was designed with a good hierarchy and a smaller number of elements present on the front of pack, for a stronger impact on the shelf. The Yaw logo was turned into a powerful brand signal to make it more easily identified on the shelf.

 

Brand: My sushi

Project: Packaging design

The Brief:

MY SUSHI is the largest sushi factory in Romania that offers the customer, both catering and delivery service.
Our mission was to perform a corporate rebranding, as well as a new product brand strategy and product brand development. A new visual identity was needed, to align My Sushi products under the same umbrella, in the context of extending the product range to other non-sushi products.

The Solution:

We kept the logo and red bubble as a brand signal, and we made sure that the logo is visible enough by increasing it. Standing out on shelf clearly was achieved by enlarging the transparent window and improving the variable label area. We added coherence and overall visual unity of the brand and signaled the sushi line products versus the non-sushi line by adapting the logo to each sub-range non-sushi products.